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We’re GooLay Productions
A small, scrappy, fiercely creative team of theatremakers building something bold.

Our mission is to create immersive experiences that dismantle expectations — theatrical, social, and personal. We meet audiences where they are… then pull the rug out from under them.

We’re not here to play it safe.
We’re here to make it unforgettable.

Meet the Team

  • Andrew Moorhead

    PLAYWRIGHT; MANAGING MEMBER

    Works include Bravo (Broadway Producers Alliance; winner: NMI’s Search for New Musicals, Finalist: NAMT), Nothing Happens... (Berkeley Rep), and This Purple Fucking Pot. He is currently a writer for the narrative podcast Roxx Populi (Winner: Signal Award for Best Writing) and a political speech writer/consultant for Kate Barr’s Can’t Win Victory Fund, an anti-gerrymandering SuperPAC.

    His first book, The Unconquerable Game, was published in March by Callaway Arts & Entertainment. Through the creative consulting agency Hello SciCom, he’s written for Hanson Robotics, Honda Robotics, and Sphere Las Vegas, among others.

  • Jordan Goodsell

    DIRECTOR; MANAGING MEMBER

    Jordan works closely with director Lonny Price as his Assistant Director on both new and established works. Recent credits include Fiddler on the Roof (La Mirada, starring Jason Alexander) and Protégé by Lynne Greene.

    Other directing and developmental credits: Love Letters by Leana Rae Concepcion (54 Below), EGO SHOW by Keith White (Green Room 42), industry workshop and readings of the new musical Ferdinand (co-book writer; based on The Story of Ferdinand), and This Purple Fucking Pot (AEA Showcase at The Tank). jordangoodsell.com for more.

  • Travis Leland

    PRODUCER; PARTNER

    Producer and Writer of Theatre, Film and various digital projects. Past: Executive Producer and Co Producer for films: Bury Me In Armor (written by), Whether or Not, Trapped In Motion, and Savage Dawn.

    Recently: “Becca’s Fucking Losing It” Pilot Semi Finalist at HollyShorts and The New York Metropolitian Screenwriting Festivals.

    Concurrently IN DEVELOPMENT: Anahid, a musical about the flight of an Armenian family on the even of genocide, and The Blue Eyed Kopp, a revisionist musical set In 1910s appalachia.